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Launching
a site isn't the end of the story. Now you need visitors and
they need to know the web-site exists!
Recent surveys have shown that over 85% of web users
use Search Engines to retrieve information on the Internet.
Over 250 million searches a day are performed
on Google alone.
30% of the total worldwide users are based in Europe.
In fact Europe is one the fastest growing markets for on-line
services and sales. In Europe the majority of search engine
users will choose search services in the national language
and in many countries use local engines to locate information
and businesses.
To rank successfully on search engines a web-site needs to
be search engine friendly, full of relevant information and
have a high link popularity rating. However, care has to be
taken that the optimisation of a web-site does not affect
the site's primary function of providing information in a
clear, attractive and helpful manner.
Web-site and link optimisation for search engines is a crucial
process to achieve high search engine ranking. Web-sites that
succeed in high ranking will give a company greater market
visibility and thus provide highly targeted pre-qualified
visitors.
A number of steps are required to make a web-site Search-Engine
friendly and gain high ranking in keyword and phrase searches.
Although the design of the web-site in one key factor, there
are other major influences.
At e2advance, we optimise web-sites for National and International
market. This includes site submission to popular international
search engines and major US Search Engines and Directories,
Keyword translation and web-site translation.
Together with the client we discuss the keywords,
initiate competitor analysis and train web and
marketing staff in the ongoing maintenance and improvement
of search engine performance.
Contact us at contactus AT e2advance DOT com
to make an appointment. We will be happy to provide
you with a consultation for a customised web optimisation
package.
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