Keep visitors to your web-site informed with news letters, promotions, announcements, bulletins or useful hints etc. using an Opt-in permission e-mail service.

Permission or Opt-in direct e-mail is an efficient and effective way of staying in contact with customers and supporting and building on existing customer relationships. Opt-in e-mail marketing is a highly cost-effective and focused resource of qualified sales leads.

Visitors to your web-site are offered the possibility to subscribe (either free or for a fee) to a mailing service. After outlining their particular areas of interest, preferred format (HTML or Text) and e-mail details, the information is stored in a secure database. Using these as parameters, mail shots with personalised and targeted information are distributed in HTML or Text formatted e-mails.

Our easy-to-use, secure Administration System allows newsletters to be created, edited, dispatched and success rate analysed using one tool. Filtering tools allow Direct Marketing Actions to be focused according to country or postcode, language, interests or other stored preferences. The Opt-In marketing generates reports for successful delivery counts, bounced mail numbers and addresses, the number of click-through links and the number of opt-outs.

Some of the key feature are:

	Targeted focused news letters, bulletins or announcements
	Secure, password controlled facility
	Easy to use tools to create text and HTML-based e-mails
	e-mail letters drafted, edited and dispatched using Opt-in Mailing Tool
	e-mail actions can be scheduled up 2 months in advance
	Historical data available
	Reports generated for delivery success and click through rate
	Reports created for opt-in or opt-out rate and automated response e-mail
	Lists can be imported from Access, Excel or delimited text files.
	Results can be exported for analysis in local software e.g. Excel
	Confirmation of opt-in to prevent fraudulent subscription
	"Tell a friend" feature included in mail shots with attached subscription page
	Newsletter Subscribers can at any time opt-out or update their information

It is essential with this type of marketing that the recipient is guaranteed at all times that information submitted is not passed on to a third party, and that all details are stored in a secure manner.