With Data-driven Content Web-sites the content for publication is stored external to the web-site in a database or other program. The database is linked to the web-site and the data is published by means of a scripting language (ASP, PHP, ColdFusion, JSP). The scripting language converts the stored data to allow the web user to read the information. Data-driven sites offer web users regularly updated information, obtained either directly from the web-site or via email using an opt-in mailing list service.

Keeping the content of a web-site current ensures that traffic will return to view recent updates, announcements, news items and bulletins.

Data-driven sites are often referred to as dynamic sites, where the term "dynamic" refers the fact that content is delivered dynamically. The content published can change depending on the requirements and specifications of the user or other triggers which allow the data to be dynamically generated on the web-site. Information entered by the user on the web-site can also be stored in the database for further use e.g. an email address, areas of interest or preferred language. This user information could then be used for delivering personalised special offers or news reports.

Web-site users can retrieve desired information on the web-site by creating their own profiles and requirements thus making the users' experience more personalised.

	Web-sites used to publish or store regularly updated content (news, products, email lists, membership lists etc.)
	Content is stored in database, and easily maintainable
	Personalised Information generated to meet users specifications
	Content can be published to suit client devices e.g. computer, organisers or even web enabled mobile phones
	Location of information and site searches are simplified
	Updates of the site are easier as pages are generated on the fly
	Possible access authorised areas e.g. Members Only Zone
	A Content Management System allows for easy updates
	Easy Updates / Maintainability

One of the key advantages of data-driven web-sites is the fact that information presented on the web-site can be easily maintained and manipulated. Using a customised Content Management System, which requires no knowledge of scripting, HTML or databases, information can be quickly edited for publication. While dynamic web-sites are often more expensive initially to develop, they have very little maintenance expense over time.

e2advance offers Data-driven Web-site solutions that include all the functions necessary to deploy and maintain a dynamic web site.

Our development includes:

	Analysis and requirement capture
	HTML Design and Coding
	Database Design (MySQL, Oracle, MS Access)
	Scripting / Programming (PHP3/4, ASP, ASP.NET, ColdFusion, JSP)
	Cascading Style Sheets (CSS)
	Content Management System - to facilitate online editing and maintenance of content
	JavaScript Programming
	Graphic Design
	Optimisation for Search Engines

Contact us at contactus AT e2advance DOT com to make an appointment. We will be happy to provide you with a free consultation for a customised web development package.